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Your reader doesn’t want to be bothered with unnecessary information about your company and yourself. So you will want to use more of ‘you’ ‘rather than ‘I’ and ‘we’ to remain customer-centric. The copy inside the email should be relevant to the reader, addressing their genuine concerns or reminding them about something important. The preview text often complements the idea conveyed in the subject line. After the subject line, the preview text is the next decisive factor in the reader’s action on receiving an email – leading them to either open it or discard it.

This email copy identifies with the target audience to successfully grab people’s attention. Lastly, demonstrate to your target audience that you actually know them. Whether you sell a $10 item aimed or one worth $5,000, communicating value propositions clearly and with action words is one of the most impactful email copywriting tips to follow.

A CTA is the main motive behind any marketing message. Captivating images and compelling phrases used as call-to-action gets you the response you need when one clicks to seek more information. If you’re beating around the bush with unnecessary information, chances are that the reader won’t be able to reach the CTA. Trying to shove a long story in an email is a big mistake as it will be discarded by the reader almost immediately.


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Inbound marketing acknowledges that not everyone is ready to buy from you at this exact moment. Basically, if we sense that you’ve written an article for the sole purpose of getting a link from us, then we will likely reject it. Draft– You’ll write the first draft and send it through to us in .DOC format. We will then advise if any changes are needed or if the changes are minor, we will make the changes to the document and send it back to you for review. Use bold highlights in case of long articles that overlook the paragraph look.

A killer subject line with actionable language is your key to a compelling email copy. I’ll open the mail only if the subject line conveys the benefit of the content inside or presents evidence in a single line as to why I should open that email. Live SEO-Website Audit With Octiv Digital’s Jeff Romero Your website is the lifeblood of your business. Leverage our self-serve platform to connect with and buy website content from over 10,000 professional writers.

Overall, email is an effective promotion channel for the high-value content you create on your website. It can help you drive qualified traffic to your product pages, blog posts, and web pages, consequently boosting conversions. Here you’ll find over 100 real estate blog topics to spark inspiration and help you drive more traffic to your website.

Submit your idea now by clicking the button to the right. Your final post has to follow through on your pitch. Yes, we all know long-form content tends to rank better in the SERPs, but that’s not why we require the above length. If you want to go deep on a subject, be prepared to talk about it at length.

Too many pictures can disrupt the key message of your email campaign. Email copywriting is about getting the message to recipient, not showing an ‘eye candy’ story. When you write guest posts for us, you’ll also be boosting your SEO. This is because you’ll be able to include links back to your website in your guest post. This can help you improve your search engine ranking and get more traffic to your website.

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